Be seen as a supporter of Nova Scotia’s arts and culture community
Over 38,000 patrons will peruse the Symphony Nova Scotia house programs during the 2015/16 season. These beautiful high-quality, glossy keepsakes are the guides for 54 concerts performed in Greater Halifax and demand cover-to-cover reading. The house programs provide information to the audience on the performances, the conductors, the Symphony, its supporters and the music scene in Nova Scotia.
Your ad will be seen by people with a disposable income; they are university educated, high-income earners with representation from most professions. You will be well positioned with other prestigious organizations that deliver their message directly to your target market. You will be seen as a supporter of Nova Scotia’s arts and culture community—a strong and positive second message delivered through your ad.
Advertising campaigns within the house program offer a highly effective and cost-efficient method to deliver your message to a captive and desired target market.
Over 75% of our audience are over the age of 45. 42% have household incomes of $75,000+; of those, 50% are over $100,000.
92% have college or university degrees; of those, 47% have graduate degrees. 68% are female. 56% expect they will dine out prior to a performance.
Symphony Nova Scotia audience members dine out an average of 3.7 times/month. 81% plan to travel
within the next 12 months.